The owner was inspired by the success of frozen yoghurt in the US. They wanted to open a branch here in the Philippines but was decline because the company is yet to expand and make a name of their own yet.

So the founder of white hat made this an inspiration and created a version if their own. It took them one year to do product research and the search for local suppliers.

The White Hat made sure that the milk is in UHT (Ultra Heat Treated) standard. That means that the shelf life of the milk can preserved at a longer time. For them its six months.

So why Italian? This is because the source supply is from Italy – a combination of italian ingredients and Filipino.

The White Hat not only offers yogurt but they a variety of products from blended to waffles. They have waffle yogurt and soon be introducing a Yogurt Cake – a very first in the Philippines. They also aimed to provide consumers a healthy products.

The store is the very first in Cagayan de Oro City and 2nd in Mindanao.

The White Hat Yogurt developed the taste of yogurt for Filipino taste buds – A bit sweet and a sourness.


After the store blessing at the white hat, we proceeded to the store blessing of Bettina. The same franchise owner of the white hat. Bettina is a clothing line store located at the second floor of Centrio Mall.